- That we must be the change we seek in the world;
- That all business ought to be conducted as if people and place mattered;
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
Friday, January 29, 2010
B Corporations and the New Economy
My company, TriLibrium, is a certified B-Corporation. I believe B-Corp certification to be the current gold standard for firms dedicated to doing well by doing good.
Yesterday I had the opportunity to participate in a "State of the B Community" update. The B Corporation community is maturing and expanding. There are now more than 250 certified B-Corps total. The community has expanded to Canada and just this week, the first one will appear in Europe. On January 1st, B Labs released the new benchmarking tool, Version 2.0.
Whether or not you want to pursue B-Corporation certification, I highly recommend using the B Corporation survey to benchmark your environmental and social performance. This is a free service that will help you assess where you stand, and how you might improve. Getting a baseline benchmark is critical for performance improvement and to measure and report on your progress.
Because it is worth sharing, here is the B Corporation Member Declaration:
Declaration of Interdependence
We envision a new sector of the economy which harnesses the power of private enterprise to create public benefit. This sector is comprised of a new type of corporation – the B Corporation™ – which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As members of this emerging sector and as entrepreneurs and investors in B Corporations™,
We hold these truths to be self-evident:
To do so, requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.